DREIY meets Harleen Kaur on a shared path— a co-creation journey shaped by heritage, artistry, and bold expression intertwine into something beautiful. With the fashion designers origins in India and an avant-garde design sensibility, s he brings a richly layered palette that mirrors our own pursuit of cultural depth and sculptural form. Together, we craft a her unique hybrid scent made out of Coconut as a heart note, Ylang Ylang with it’s sweet sensual slightly fruity smell , spices like Cardamom, Clove and Sandalwood, that travels beyond category. This collaboration becomes a co-created journey: a hybrid scent, sculptural and tailored frilly bag inspired by her skirt design, dressed in marble and story. Collaboration with artists recieve their very own unique marbeled bottle design, which is only for artist collaborations. This unique bottle design is a limited edition drop only, there will be only 2000 of these collaboration bperfume bottles worldwode. More than a product — It’s a meeting of minds and movement, where fashion, identity, and fragrance blur into one unfolding story.
Inspired by the timeless Punjabi tale of Heer and Ranjha—star-crossed lovers woven into the fabric of Punjabi culture—this collaboration with designer Harleen Kaur draws from heritage, longing, and bold expression. The story becomes a starting point for a co-created journey: a hybrid scent shaped by coconut at its heart, with Ylang Ylang’s soft sensuality, warm spices like cardamom, clove, and sandalwood. It’s a fragrance that travels beyond category. Together, we craft not only a scent, but a sculptural experience—wrapped in a frilled, marble-dressed bag echoing Harleen’s iconic skirt designs.
Limited Edition
Dreiy's Visual Publication
*available for limited time only
DREIY launches not with a whisper, but with a mark — a limited edition visual publication, Scent Trail One, released twice a year in just 500 copies worldwide. More than a catalogue, it’s a collectible art book — a bold expression of Dreiy’s essence, where scent, story, and image meet. Each edition is created in collaboration with artists who share our spirit of cultural movement and conceptual depth, with a hardcover and uniquely textured cover that changes with every release. We believe in doing things differently — and beginning with art is our way of carving space for beauty, dialogue, and impact. It starts off exploring the question, how do I visualise scent? The images start exploring that starting off with the the scent notes from the “Ode to Elsewhere” perfume with the notes of Sandalwood, Jasmine and Neroli. Then it follows the thread of the narrative through to how the bottle is genderless and the use of metal and glass, then it finishes off with a grande finale of exploring shapes and reinventions within yourself.
Visual Publication of Dreiy Brand Launch Hardcover Book
Insight into the Visual Publication Book
Insight into the Visual Publication Book
Visual Publication of Dreiy Brand Launch Hardcover Book