Follow the scent trail of Dreiy to discover a world of possibilities, a new dimension of sensory impressions.
"Embark on a journey and encounter your own world of experience."
BESTSELLER
Dreiy is an exploration of identity in motion — a sensual experience of travel, a deep breath in, a quiet ritual of inhaling the world’s complexity and exhaling your own form of expression.
Born from a life woven between cultures — Russian depth, Swiss clarity, and Indian vibrancy — Dreiy inhabits a third space: a place between homes, where belonging is fluid, and movement is natural. Here, you are free to morph, to explore your own silhouettes, to reinvent yourself without boundaries.
Each scent trail is a personal voyage – your own scent trail that takes up space, wafts around you.Through sandalwood’s grounding warmth, jasmine’s elegant embrace, and neroli’s bright longing, Dreiy transports you — not to a destination, but to yourself.Each note invites you to dissolve borders, to move freely, to wrap yourself in the complexity and freedom of your own becoming.Dreiy offers a space to interact with yourself — a borderless map where experience, memory, and identity are interwoven. Immersing the senses in boundless voyages of becoming.
There are no fixed maps here.
Only scent trails.
Only voyages that lead deeper into your own sense of belonging your quiet rituals of transformation, and the art of moving freely through the world.
Dreiys Various Forms
Unveiling Event
Discover more on our Youtube Channel
Dreiy’s unveiling takes place in the heart of Zürich, at the marbled halls of Kunsthaus — where tradition meets modern form. In this space of reflection and bold expression, guests were invited into Dreiy’s world through a multi-sensory journey: a live dance performance, artist talks, and an intimate dinner set the tone.
At the core of the evening is the Scent Trail experience — where you can explore our scent-making technology firsthand. Through your MHRC genes, brainwave responses, and personal memories, a custom fragrance and marbled design is created — a scent deeply rooted in who you are.
Limited Edition: Scent Trails One
Only here for a moment — a fleeting edition,once it’s gone, it won’t return.
DREIY meets Harleen Kaur on a shared path— a co-creation journey shaped by heritage, artistry, and bold expression intertwine into something beautiful. With the fashion designers origins in India and an avant-garde design sensibility, s he brings a richly layered palette that mirrors our own pursuit of cultural depth and sculptural form. Together, we craft a her unique hybrid scent made out of Coconut as a heart note, Ylang Ylang with it’s sweet sensual slightly fruity smell , spices like Carda
DREIY meets Harleen Kaur on a shared path a co-creation journey shaped by heritage, artistry, and bold expression intertwine into something beautiful. With the fashion designers origins in India and an avant-garde design sensibility, she brings a richly layered palette that mirrors our own pursuit of cultural depth and sculptural form. This collaboration becomes a co-created journey: a hybrid scent, sculptural and tailored frilly bag inspired by her skirt design, dressed in marble and story.
DREIY launches not with a whisper, but with a mark — a limited edition visual publication, Scent Trail One, released twice a year in just 500 copies worldwide. More than a catalogue, it’s a collectible art book — a bold expression of Dreiy’s essence, where scent, story, and image meet. Each edition is created in collaboration with artists who share our spirit of cultural movement and conceptual depth, with a hardcover and uniquely textured cover that changes with every release. We believe in doi
DREIY meets Harleen Kaur on a shared path— a co-creation journey shaped by heritage, artistry, and bold expression intertwine into something beautiful. With the fashion designers origins in India and an avant-garde design sensibility, s he brings a richly layered palette that mirrors our own pursuit of cultural depth and sculptural form. Together, we craft a her unique hybrid scent made out of Coconut as a heart note, Ylang Ylang with it’s sweet sensual slightly fruity smell , spices like Carda